“Touchdown at Hampton.Wake Up a Winner” Campaign Offers Traveling Tailgaters Chance to Win a Trip to “Three Bowl Games in Three Days”MEMPHIS, TN, Sept. 12, 2008 – In anticipation of the 2008/2009 college football season, Hampton® Hotels, a leader in the hospitality industry, today unveiled its college football broadcast advertising campaign and promotion.
The initiative is designed to enhance brand image among the traveling college alumni community as well as future business travelers, encourages loyalty for Hampton Hotels that parallels guest appreciation for their favorite team.
(Notre Dame Stadium, South Bend, IN, 80,795 capacity, top left photo)The “Touchdown at Hampton. Wake Up a Winner” broadcast campaign will kick-off on September 13 with a series of 30 and 15 second television commercials.
The spots will highlight college super fans and their loyalty to Hampton in a laugh out loud “sportscaster spoof” kind of style.
In addition to the new TV ads, Hampton Hotels’ Touchdown Rate will be available online at http://www.hampton.com/ now through October 27, 2008 (for a stay consumed by November 2, 2008), which includes 10 percent off the Best Available Rate.* The commercials will air on ESPN, FSN, Big 10 Network and Raycom.
In addition to the new TV ads, Hampton Hotels’ Touchdown Rate will be available online at http://www.hampton.com/ now through October 27, 2008 (for a stay consumed by November 2, 2008), which includes 10 percent off the Best Available Rate.* The commercials will air on ESPN, FSN, Big 10 Network and Raycom.
The print aspect of the campaign will roll-out in mainstream daily newspapers, such as USA Today and The Wall Street Journal, as well as in the specialty magazine, Sporting News.
On high-traffic websites, such as USA Today.com and weather.com, Hampton Hotels will stream rich media banners and place interactive videos aimed to strengthen the image of the campaign and broaden its reach to web-based communities.
(Neyland Stadium, Knoxville, TN, 104,079 capacity, middle right photo)
Former college football All-American and Heisman Trophy winner, Marcus Allen, (top left photo) will participate in a series of public relations efforts in support of the advertising campaign, including an aggressive consumer outreach initiative targeti
ng local coll ege football markets and major national sports media.
(Ben Hill Griffin-Florida Field, Gainesville, FL, 90,716 capacity,middle left photo)
“As a professional athlete and now a businessman, I’m on the road quite a bit,” said Marcus Allen.
“Where to stay is one of the most important decisions I make when booking travel and it’s important that I can rely on my hospitality destination for comfort and ease. Hampton Hotels regularly provides guests with friendly care that is unmatched anywhere else.”
The premier promotional element of the campaign is the “Three Bowl Games in Three Days” giveaway. Beginning September 4 through October 27, 2008, college football fanatics who secure their lodging at hampton.com using promo code SCORE will be eligible to win a Grand Prize trip to three major college football bowl games in three consecutive days.
Former college football All-American and Heisman Trophy winner, Marcus Allen, (top left photo) will participate in a series of public relations efforts in support of the advertising campaign, including an aggressive consumer outreach initiative targeti
ng local coll ege football markets and major national sports media.(Ben Hill Griffin-Florida Field, Gainesville, FL, 90,716 capacity,middle left photo)
“As a professional athlete and now a businessman, I’m on the road quite a bit,” said Marcus Allen.
“Where to stay is one of the most important decisions I make when booking travel and it’s important that I can rely on my hospitality destination for comfort and ease. Hampton Hotels regularly provides guests with friendly care that is unmatched anywhere else.”
The premier promotional element of the campaign is the “Three Bowl Games in Three Days” giveaway. Beginning September 4 through October 27, 2008, college football fanatics who secure their lodging at hampton.com using promo code SCORE will be eligible to win a Grand Prize trip to three major college football bowl games in three consecutive days.
“We’re thrilled to have the opportunity to reward one person with the ultimate in sports travel packages,” stated Judy Christa-Cathey (top right photo) , vice president of brand marketing for Hampton Hotels.“Attending three bowl games three days in a row is a challenge, but one that’s a once-in-a-lifetime experience for any college football fan.”
(Michigan Stadium, Ann Arbor, MI, 107,501 capacity, bottom right photo)
This Grand Prize consists of airfare and game tickets, accommodations at Hampton Hotels, $250 in spending money per person, per day and limo service for the entire trip. Secondary Prizes include GPS Systems, PlayStation 3 consoles.
This college football season marks Hampton Hotels’ second year as the official sponsor of ESPN Saturday Night Prime Time College Football. Those interested in learning more about the “Touchdown at Hampton. Wake up a Winner” campaign can visit http://www.hampton.com/ .
CONTACTS:
This college football season marks Hampton Hotels’ second year as the official sponsor of ESPN Saturday Night Prime Time College Football. Those interested in learning more about the “Touchdown at Hampton. Wake up a Winner” campaign can visit http://www.hampton.com/ .
CONTACTS:
Charmaine Easie-Samuels, Hampton Brand Communications,901-374-6462, charm
mailto:charmaine.easie-samuels@hilton.com
Andrew Garson, Cohn & Wolfe, 310-967-2907,
Chris Daly, Vice President, Daly Gray Public Relations, ph: 703-435-6293, chris@dalygray.com
mailto:charmaine.easie-samuels@hilton.comAndrew Garson, Cohn & Wolfe, 310-967-2907,
Chris Daly, Vice President, Daly Gray Public Relations, ph: 703-435-6293, chris@dalygray.com
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