SANTA ANA, CA,Mar. 16, 2009 – Grubb & Ellis Company (NYSE: GBE), a leading real estate services and investment firm, today unveiled a new brand identity that represents the company’s stronger, more diversified platform of real estate services and investment programs.“Grubb & Ellis has undergone tremendous change over the past year, as we’ve integrated and enhanced our service offerings, while continuing to expand our investment programs,” said Jack Van Berkel, (middle right photo) chief operating officer of Grubb & Ellis Company.
“Our clients and prospective clients are looking at us differently for a reason, and we believe our new brand signifies that we are in fact a new company.” 
The new logo relies on the traditional Grubb & Ellis color palette of yellow, black and white, but replaces the circle, which has been the visual representation of the firm for decades, with an arching white bridge on a yellow background. The new tagline that accompanies the logo is “From Insight to Results.”
The bridge symbolizes how Grubb & Ellis connects the needs of clients with the various real estate services and investment programs the firm provides. The tagline emphasizes the depth and breadth of the company’s market knowledge and how it translates those insights into distinct strategies for each client.
“A bridge is known as a structure that provides passage to reach one’s destination,” said Ryan Rauch, director of marketing. Similarly, “Grubb & Ellis’ new logo represents our shared passion for providing tailored solutions that help our clients reach their unique real estate and investment goals.”
To reinforce the new brand, the company has also revamped its Web site, http://www.grubb-ellis.com/, making it easy for a client to find information on the investment programs and real estate services applicable to them, whether they are an individual investor, institutional investor, or a tenant or owner-occupier of real estate.
The new logo relies on the traditional Grubb & Ellis color palette of yellow, black and white, but replaces the circle, which has been the visual representation of the firm for decades, with an arching white bridge on a yellow background. The new tagline that accompanies the logo is “From Insight to Results.”
The bridge symbolizes how Grubb & Ellis connects the needs of clients with the various real estate services and investment programs the firm provides. The tagline emphasizes the depth and breadth of the company’s market knowledge and how it translates those insights into distinct strategies for each client.
“A bridge is known as a structure that provides passage to reach one’s destination,” said Ryan Rauch, director of marketing. Similarly, “Grubb & Ellis’ new logo represents our shared passion for providing tailored solutions that help our clients reach their unique real estate and investment goals.”
To reinforce the new brand, the company has also revamped its Web site, http://www.grubb-ellis.com/, making it easy for a client to find information on the investment programs and real estate services applicable to them, whether they are an individual investor, institutional investor, or a tenant or owner-occupier of real estate.
Contact: Janice McDill, Phone: 312.698.6707. Email: janice.mcdill@grubb-ellis.com
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