CHICAGO, IL Aug. 8, 2011 /PRNewswire/ -- Jones Lang LaSalle today announced that its website LeaseAccountingChanges.com received the prestigious B2 Award for Best Microsite of 2011 by the Business Marketing Association (BMA). As one of the oldest and most well respected business-to-business (B2B) communications award programs in the industry, the B2 Awards recognize and honor best-in-class B2B marketing including advertising, branding campaigns, PR and digital strategy.
Jones Lang LaSalle's marketing team Jennifer Alberts, Leslie Gall, Jane Manderino, Paige Steers and Meghan Vaughn led the firm's efforts to launch the site, partnering with the firm's subject matter experts Mindy Berman, Michael Billing and Vivian Mumaw.
"Since the new lease accounting standards will dramatically impact every organization that holds a lease, and will have important ramifications across all corporate functions, from corporate real estate and finance to technology and human resources, we wanted to design a site that provides actionable tools and information to help clients formulate robust strategies to support successful compliance," said Vivian Mumaw (top right photo), Jones Lang LaSalle's Global Leader, Lease Administration.
"We are pleased to receive this prestigious award, and to be recognized for transforming a creative marketing idea into a strategic initiative that was the first of its kind in the marketplace to engage the industry around this critical subject."
For more information, visit www.marketing.org.
CONTACT: Paige Steers, +1-312-228-2797, paige.steers@am.jll.com, or Joanna Krupa, +1-773-230-3587, joanna.krupa@am.jll.com
Web Site: http://www.joneslanglasalle.com
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