HOUSTON, TX, Aug. 8, 2011—Officials of the Latino Hotel Association (LHA), the global organization dedicated to expanding Latino ownership, leadership, and commerce in the hotel industry, today announced the formation of a strategic partnership with FreemanGroup, a company offering integrated consulting support to the travel and hospitality industries. Under the partnership, FreemanGroup will license to LHA online hotel operation products focusing on property-level employee resources, job training, certification, and measurement services in English and Spanish.
LHA will provide these resources through its website, http://www.latinohotelassociation.com/, to members at a 25 percent discount in either PDF or standard text formats.
“FreemanGroup is well-regarded in the hospitality industry for creating and providing the highest quality associate training,” said Angela Gonzalez-Rowe (top right photo), president and founder of LHA.
“The dynamics of the hospitality industry in Latin America are quickly changing from independent properties to internationally-branded hotels. These courses provide state-of-the-art instruction in English and Spanish to best train participating associates. We look forward to building on LHA’s new relationship with FreemanGroup for years to come.”
“Latinos have steadily become one of the largest groups working in the hospitality industry today, yet due to language barriers, they often lack the tools necessary to fully implement their duties and prepare for advancement,” said Bill Freeman (lower left photo), founder, FreemanGroup.
“Our programs address more than the fundamentals of quality care and service; they also focus on some of the less common pitfalls and successful tactics for operating a 21st century hotel. Providing the instruction in their native language eliminates translation errors and puts the associate in a comfort zone that enables him/her to more quickly learn the job skills.
For more information, contact the Dallas office at 972-479-1345 or visit www.freemangroupsolutions.com.
Additional information is available at the association’s website, www.latinohotelassociation.com.
Contact: Jerry Daly, Chris Daly, Daly Gray Public Relations, (703) 435-6293
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