PALM DESERT, CA --(PR.com)-- The real estate market is on the verge of an upswing in the Coachella Valley, and the new home market is a vital part of that uptick.
According to The Desert Sun, during the first several months of 2011, roughly 4560 homes sold in the Coachella Valley, but only 160 were in new home developments.
Mario Gonzales (top right photo), President of the award-winning GHA Communities, Inc. has set his sights on drastically changing those figures by grabbing a larger percentage of the sales market by building homes that he thinks buyers will find irresistible.
Combine favorable pricing with luxury amenities, older homes on the market will have some tough competition when faced with GHA’s offering.
GHA, winner of the prestigious Gold Nugget Award is going to test his theory starting with The Grove at The Citrus in La Quinta along with other new home developments on the horizon.
GHA Communities is instrumental in completing several new home projects on behalf of developers and investors such as Espana in North Indio which recently celebrated its grand opening.
Both developments represent Gonzales’ vision for the Coachella Valley: to create viable communities with affordable housing while offering superb quality in craftsmanship and design and exceptional amenities.
Doug Balog (bottom left photo) is Broker Associate with KW Luxury Homes by Keller Williams located on El Paseo in Palm Desert, California.
Mario Gonzales is President and CEO of GHA Communities which is located in Cathedral City, CA. For a complete copy of the company’s news release, please contact
Julia Countryman
Doug Balog, KW Luxury Homes
951-834-4506
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