CHICAGO, IL -- The Wilbert Group, a nationally recognized
full-service communications and public relations firm based in Atlanta, is
launching CRE Accelerate today at the ULI Fall Meeting.
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| Tony Wilbert |
CRE Accelerate will provide a public relations boost, as
well as tools for longer-term communications programs, for startups. The 60-day
CRE Accelerate program is aimed at young companies in commercial real estate or
those serving the commercial real estate industry.
As the leading
commercial real estate public relations firm in the country, Wilbert handles
communications for some of the largest real estate firms. Because of Wilbert’s
deep subject matter expertise in all real estate sectors and its relationships
with journalists who cover the industry, Wilbert can quickly and efficiently
generate results.
“Entrepreneurs come
to us all the time for help, and CRE Accelerate provides a vehicle for us to
give young companies a quick PR shot in the arm,” said Tony Wilbert,
president and founder of Wilbert. “As an entrepreneur myself, this program is
one I am particularly passionate about.”
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| Caroline Wilbert and Tony Wilbert Founders, The Wilbert Group, Atlanta, GA |
CRE Accelerate includes the following:
• A “What’s the Story?” session: A session in which Wilbert
interviews the client to determine what the compelling story or stories are to
pitch the media. Entrepreneurs are so consumed with growing their companies
that they need expert help to understand what the media and other key audiences
will find interesting and relevant.
• Press release and related media outreach: Wilbert will
write and pitch one press release on a topic determined during the “What’s the
Story?” session.
• Boilerplate: Wilbert will distill the client’s story,
creating a boilerplate. This paragraph will highlight key messages and be used
in press releases, as well as for other communications needs.
• Byliner: Wilbert will identify a topic for a bylined piece
and ghost-write the piece. Wilbert will place the byliner in a real estate
trade publication or general media outlet.
• Social media audit and recommendations: Wilbert will do a
deep dive into the client’s existing presence on Twitter, LinkedIn, Facebook,
Instagram, YouTube and other social channels. Based on the company’s goals and
available resources, Wilbert will make recommendations for social media.
• Final report: At the end of the 60 days, Wilbert will
present the CRE Accelerate client with a report outlining all Wilbert activity
and media hits.
“We will generate top-notch results for young companies,”
Wilbert said. “As these firms mature, we hope they will choose to become
traditional retainer clients of The Wilbert Group.”
For a complete copy of the company’s news release, please
contact:
Tony Wilbert
The Wilbert Group
404-965-5022 (O) 404-405-3656 (C)
1 comment:
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