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| Karen Rodriguez |
ATLANTA, GA (July 23, 2014) – iStar Residential, a division
of iStar Financial Inc. (NYSE: STAR), is pleased to announce nearly $16 million
in sales in the first two quarters of 2014, more than any other residence
building in Atlanta.
Three additional residences are under construction and the
sales will close this fall.
“The Residences at Mandarin Oriental, Atlanta are surpassing
every other luxury residence property in the market in the number and velocity
of sales, as well as price per square foot,” said John Kubicko, senior
vice president for iStar Financial.
“It’s truly unlike any other luxury residence building in
the city. Both local and international buyers are expressing interest in The
Residences, and are ultimately choosing to live here.”
After a period of
time with little sales activity, The Residences are now in high demand as a
result of the new sales and marketing team Karen Rodriguez, associate
broker for Dorsey Alston Realtors, has put in place.
Armed with fresh ideas, new messaging and a new direction
for the project, Rodriguez and her team have transformed The Residences into
one of the most sought-after luxury residence buildings in the city.
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| John Kubicko |
“We were confident
that once we implemented our strategy the project would be a success,” said
Rodriguez, who successfully sold out the $100 million Ritz-Carlton Residences
project before joining The Residences at Mandarin Oriental, Atlanta.
“My team has a
proven track record and we were ecstatic to be able to come in and do what we
do best, which is sell luxury high condominiums for top dollar in the shortest
amount of time possible.”
The sales figures and renewed interest have also led to The
Residences taking back five floors that were intended for hotel use. Plans have
been approved and construction is already underway for the 10 additional
residences.
Each floor features a maximum of two residences, offering ultimate
privacy and security for homeowners. Residences range from 3,000 square feet to
5,100 square feet for a full floor.
“We are excited at how quickly the Atlanta market reacted to
the new direction of the property,” Rodriguez added. “We are selling them
almost faster than we can build them, which is a good problem to have.”
Between the fresh contemporary interiors and huge expansive
open floor plans designed by Harrison Design, The Residences at Mandarin
Oriental, Atlanta have distinguished themselves from the traditional and more
typical interiors found in most surrounding buildings.
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| The Residences at Mandarin Atlanta |
Featuring modern
designs, high quality finishes and access to the hotel’s five-star amenities,
the luxury property is on track to remain Atlanta’s top selling residence
building.
For a complete copy of the company’s news release, please
contact:
Tony Wilbert
The Wilbert Group
Tel: 404-965-5022
E-mail: twilbert@thewilbertgroup.com
.
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