Friday, October 23, 2015

PFK Consulting Reports Hotel Spa Departments Generate Healthy Profits

Andrea Foster
Boston, MA --  Hotel spa departments continue to contribute to the revenue and profit growth of U.S. hotels.  According to the 2015 edition of Trends® in the Hotel Spa Industry, hotel spa department revenues increased by 5.1 percent in 2014, while spa department profits grew 10.5 percent.

“The benefit of having a hotel spa can go beyond the direct financial contributions of the spa department,” said Andrea Foster, managing director for PKF Consulting|CBRE Hotels (PKFC) and director of the firm’s spa and wellness consulting practice. 

“When we compared the performance of spa properties with comparable hotels in PKFC’s Trends® in the Hotel Industry database, we found that the spa hotel sample had a higher ADR in 2014 and was able to increase its room rates to a greater degree. 

“This does not suggest causation; rather, it suggests a reasonable conclusion that guests find greater value in properties that have more extensive amenities and services available, thus creating the ability to increase rates to a greater extent.”

For a complete copy of the company’s news release, please contact:

Chris Daly,

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