Friday, September 14, 2018

WD-40 Company Enlists Armored Security to Move Top-Secret Formula to a Secured Bank Vault; Iconic American Brand Celebrates 65th Anniversary


Garry Ridge

San Diego, CA -- WD-40® Multi-Use Product can be found in 4 out of 5 American households, yet its ingredients are only known to a handful of people across the globe. 

To ensure the formula of the blue and yellow can will stay under lock and key, the company enlisted Brinks armored security to move the secret recipe, locked in a briefcase handcuffed to CEO Garry Ridge, to a secured bank vault closer to headquarters. 

The “secret sauce” is so secret, even those who blend it do not know the exact ingredients - which are stored in barrels labeled “A”, “B” and “C”. And, like soda giant Coca-Cola, the WD-40 formula remains unpatented to avoid ever disclosing its composition.

The iconic multi-use lubricant was originally invented by chemists at San Diego’s Rocket Chemical Company in 1953 to protect aerospace missiles from corrosion. 

Sixty-five years later, it’s used for everything from protecting metal parts from rust and corrosion to removing crayon from walls.  

WD-40 Multi-Use Product Fun Facts:

·       A bus driver in Asia used WD-40 to remove a python, which had coiled itself around the undercarriage of his bus.
·       Police officers used WD-40 to remove a naked burglar trapped in an air conditioning vent.
·       Leslie Nielsen portrayed agent Dick Steele (a.k.a., Agent WD-40) in the 1996 movie Spy Hard.
·       WD-40 can be used for a variety of uses – beyond the squeak. Use it to:
o   Remove crayon marks from walls

Leslie Nielsen
o   Remove bumper stickers and bugs from vehicles
o   Remove gum from sneakers and carpet
o   Remove coffee stains from tabletops, counters and floors (wash with soap and water after)
o   Shine all kinds of metal from railings and candlesticks to refrigerator doors and chains
o   Prevent dirt and snow from sticking to shovels




CONTACT:

Franck D Ramirez
Freelance Media Strategist
(646) 858-3869

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