Thursday, June 20, 2019

Pollack Shores Plans Second Apartment Community in Cumberland submarket after home run at The Battery Atlanta


Steven Shores
ATLANTA, GA – Multifamily developer and investment firm Pollack Shores Real Estate Group announced it closed on the land purchase for a new 281-unit apartment community in Atlanta, Georgia that will rise on the site of the former corporate headquarters for Genuine Parts Company.

The five-story development is located in the fast-growing Cumberland submarket on Herodian Way in between Circle 75 Parkway and Crescent Park Drive, and is within walking distance to The Battery Atlanta, the 1.5 million-square-foot mixed-use development anchored by SunTrust Park.

The announcement comes less than one year after Pollack Shores sold three luxury apartment communities the firm developed at The Battery Atlanta in partnership with the Atlanta Braves.

 The transaction was one of the highest recorded multifamily sales in metro Atlanta, and reflects the emergence of sports stadiums as new hubs for vibrant neighborhood development in markets across the country.

“The Genuine Parts site is a prime investment opportunity that capitalizes on growing demand for Class A product fueled by the success of The Battery Atlanta and exceptional job growth in Cumberland,” said Steven Shores, CEO and President of Pollack Shores Real Estate Group.

“We will draw on our past experience at The Battery Atlanta to create another innovative and walkable community that delivers a first-class experience for residents who seek an authentic live-work-play lifestyle in one of metro Atlanta’s most exciting locations.”

Brian Oates
Residents and office workers seek the walkable, 24/7 lifestyle and amenities these unique districts offer, with The Battery’s sports-anchored blueprint now being replicated by pro sports franchises in cities such as Los Angeles, Detroit, Miami and Nashville.

“Our first development was a one-minute walk to the ballpark. This new apartment community will be a 10-minute walk from The Battery – close enough for residents to enjoy all the action at The Battery yet far enough to unplug and partake in the array of resort-like amenities,” said Brian Oates, Managing Director of Development at Pollack Shores.

“It’s an optimal location for young professionals, and represents a culmination of the experiences we’ve had throughout the past eight years in developing Class A apartment communities.”

CONTACTS:

Nick Banaszak
The Wilbert Group
256-457-5384 (C)

Liz Maddux · Assistant Account Executive
1718 Peachtree St., Suite 1048 · Atlanta, GA 30309
M: 478-972-3210

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