U.S. Hotels Experience Increase in Net Room Nights With Expedia Traveler Preference Program

  

Belvedere Hotel, New York, NY

  

Bellevue, WA, Sept. 16, 2013 – Hotels in the United States of America that have enabled the Expedia® Traveler Preference™ (ETP) program have experienced an increase in their standalone (room only) year-over-year net room night production of 10 percentage points on average, according to analysis by the Expedia group®.

Melissa Maher

 ETP-enabled hotels offer travelers choice on how they would like to pay for their reservation, either at the time of the booking or at the time of stay. More than 30,000 hotels globally are now signed up to the program and nearly 8,500 in the United States are already ETP-enabled*.

 The Expedia group® analysis also found that for standalone room nights where customers were offered a choice of when to pay for their hotel in the United States, the split of room nights was 50/50 between Expedia Collect and Hotel Collect.

When compared to the total production that Expedia provides its hoteliers in the United States, which includes bookings from package, non-refundable and other channels, the percentage of Hotel Collect bookings is roughly 31 percent.

 “By offering consumers a choice of how they’d like to pay for their hotel reservation, we increase the likelihood that they will book, and our hotel partners in the U.S. are reaping the benefits of this increased conversion,” said Melissa Maher, senior vice president at the Expedia group.

 “The Belvedere Hotel saw great potential in the Expedia Traveler Preference Program when it was rolled out last year especially in terms of attracting European travelers who prefer paying the hotel directly.

“We have seen a robust 67 percent increase in YOY room nights since joining the program.  In addition to the expected increase in international travelers, we  are even seeing higher ADR and booking windows.

For a complete copy of the company’s news release, please contact:

Chris Daly

President

Daly Gray, Inc.

Ph: 703-435-6293

Cell: 703-864-5553