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LaSalle Hotel, Bryan, TX
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RIDGEFIELD, CT --, Jeremy Buffam and Julian
Buffam, partners at New Castle Hotels & Resorts (NCH), a leading
hotel investment, development and management company, have reopened the
55-room, historic LaSalle Hotel in Bryan, Texas following a
top-to-bottom, multi-million dollar reimagination.
Built in 1928, the hotel is in the heart of
downtown Bryan, a recognized Texas Cultural District and sister city to College
Station, home of Texas A&M University. The LaSalle joins the Marriott Tribute
Portfolio , a family of independent boutique hotels.
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| Jeremy Buffam |
Taking up Bryan’s
affinity for authentic places and legendary stories, The LaSalle’s reimagining
is a nod to the influence of the railroad in establishing the city as the
epicenter of Texas’ five major metropolitan areas, Dallas, Fort Worth, Houston,
Austin, and San Antonio.
Boutique hotel
intimacy and rich, roaring 20’s styling immediately let guests know they’ve
found a place like none other. Dining car decor in the hotel’s
lobby-level restaurant Station 36, a covered, outdoor event space called The
Platform, and the hotel’s subterranean speakeasy, the Boiler Room, seal the
deal.
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| Julian Buffam |
“We wanted to give
guests, and the citizens of Bryan, a hotel as memorable as the city itself,”
said Jeremy Buffam. “Trains and hotels evoke a nostalgia for
travel and adventure that goes hand in glove with the preferences of today’s
travelers for a truly authentic experience. The re-imagined LaSalle
strikes those notes of reverence and reverie in a way that we know visitors
will find compelling.”
“The LaSalle
opened as a theater, was used to treat returning Civil War soldiers and when
that was no longer needed, legend has it that the building was sold for 2500
gold coins, becoming a hotel in 1928, during the golden age of railroad
travel.” Buffam continued.
“The people who
have passed through these doors, and the stories that brought them here, spark
the imagination and create connections to our shared past in a unique and
inviting way.”
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| Bryan Mayor Bobby Guitterez. |
“New Castle has a
long history of acquiring historic hotels and repositioning them for new
generations of travelers,” said Julian Buffam.
“We saw the
potential of The LaSalle through a comprehensive repositioning and affiliation
with Marriott’s Tribute Portfolio, which introduces this small-city treasure to
the growing base of Bonvoy Loyalty Members that are looking for a distinct and
elevated hospitality experience in Bryan and College Station.
"Downtown
Bryan’s concentration of independent boutiques, bars and restaurants and its
designation as a cultural arts district play well with boutique,
community-centric hotels of this quality that are designed to invite the public
in and create meaningful connections between guests and locals.”
Recognized by
Forbes as the “Best Small Place” for education, business, and careers, the City
of Bryan supported the project with municipal incentives and historic tax
credits.
“The LaSalle is a
critical historical asset in Downtown Bryan, and the New Castle team has done a
tremendous job in assuring that it is preserved and celebrated,” said Bryan
Mayor Bobby Guitterez. “This opening is an important milestone in
our efforts to build the birthplace of Aggieland into a thriving, culturally
rich destination for years to come.”
The LaSalle
features 55 guest rooms, Station 36 serving breakfast, lunch and dinner, The
Boiler Room speakeasy, and indoor/outdoor accommodations for groups.
For reservations or information on buyouts,
please contact C[http://ameron%20collazo/]ameron Collazo,
CONTACT:
Lauralee Dobbins
lauralee@writetouchpr.com
