Thursday, March 6, 2008

St. Regis® Resort & Residences, Bal Harbour Celebrates Groundbreaking with VIP Ceremony

BAL HARBOUR, FL, Mar. 6, 2008--A VIP groundbreaking ceremony was held today for the luxurious St. Regis® Resort & Residences, Bal Harbour, on the site of the former Sheraton Bal Harbour. It is anticipated that the nine-acre complex of three all-glass towers will be completed in 2011.

The St. Regis® Resort & Residences, Bal Harbour is one of the largest developments of its kind in Florida and will include 268 ultra-luxury residences, 37 condo-hotel suites, 183 hotel rooms and 24 St. Regis Residence Club® residences. The groundbreaking ceremony was hosted by Sergio Rivera, president of real estate for Starwood Hotels & Resorts Worldwide, Inc. Jorge Perez of the Related Group and numerous Bal Harbour city officials also participated in the event.

“This is one of the most significant development projects in Florida. The end result will be one of the most luxurious mixed-use projects in the world featuring fractional ownership, whole ownership and 5-star hotel accommodations. We are extremely excited to reach this ceremonial milestone today and celebrate with all of our partners the future success of the St. Regis® Resort & Residences, Bal Harbour. I would especially like to thank Jorge Perez and The Related Group for their leadership with this project,” said Mr. Rivera.

The St. Regis® Resort & Residences, Bal Harbour is located on the former site of the historic Sheraton Bal Harbour, which was imploded late last year to make way for this project.

About St. Regis Hotels & Resorts
Combining timeless sophistication with modern luxury, the St. Regis brand is uncompromising in its commitment to excellence. Founded by John Jacob Astor with the landmark St. Regis Hotel, New York over a century ago, St. Regis is known for delivering an unrivaled dimension of luxury, bespoke service and refined elegance at the best addresses in the world. For more information on St. Regis Hotels & Resorts, please visit http://www.stregis.com/.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than managed properties. For more information, please visit http://www.starwoodhotels.com/pressclub%20

About The Related Group
Established in 1979, The Related Group is the nation's leading builder of luxury condominiums and one of the country's premier multi-family real estate development firms. Founded by Chairman and CEO Jorge M. Perez, The Related Group has built and managed more than 55,000 residential units throughout Florida. For more information, please visit
www. relatedgroup.com.

Contact:
Starwood Hotels & Resorts Worldwide, Inc., http://www.starwoodhotels.com/, 1111 Westchester Ave. Phone: 914-640-8100. Fax: 914-696-1138

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