ATLANTA, GA – Caleb J. Spivak (top right photo), who has established himself as a key player in social media by writing about Atlanta’s retail and hospitality scene, is joining North American Properties.
In his new position as Social Media and Community Manager, Spivak oversees all aspects of North American's digital platform including day-to-day social media efforts relevant to community engagement at Atlantic Station and Avalon.
These efforts include building consumer connectivity and developing an online community to build awareness and drive store traffic and sales. Atlantic Station (lower left photo), in the midst of a successful turnaround, has relied heavily on social media in the past year to engage with visitors and Midtown residents, driving significant sales increases without the use of traditional advertising.
"Spivak's addition to the team will strengthen North American Properties' position as the industry leader in using social media to drive sales and creating a sense of community at its centers," said Mark Toro (middle left photo), Managing Partner, North American Properties. "Caleb knows and understands Atlantic Station's audiences and will help us continue to effectively connect and interact with them."
Spivak owns and operates online publication What Now Atlanta, which has developed a massive following by breaking news on restaurants, retail and the real estate industry in Atlanta.
Most recently, he served as public relations and social media associate at Newell Rubbermaid where he helped launch the international baby gear brand Aprica in the social space for North America. Spivak recently was featured in Creative Loafing’s 20 People to Watch in 2012.
“Caleb is a highly motivated, innovative and energetic individual who understands social media and how to use it for connecting with important audiences,” said Atlantic Station Director of Marketing Liz Gillespie (lower right photo)
“Social media has played an enormous role in the success of Atlantic Station during the past year. The feedback we’ve received on Twitter and Facebook has helped us shape our strategy for Atlantic Station. Caleb has what it takes to continue to build on our momentum, and we are thrilled to have him on board.”
Atlantic Station currently has more than 7,700 Twitter followers and almost 20,000 fans on Facebook.
Visit Atlantic Station on Twitter at twitter.com/atlanticstation or on Facebook at www.facebook.com/AtlanticStation
Contact:
Tony Wilbert
Wilbert News Strategies
404-965-5022 (O) 404-405-3656 (C)
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