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| Ashley Tate |
PHOENIX, AZ — In a move that will help guide Metrocenter
Mall in its repositioning push and addition of a new Walmart Supercenter, the
Phoenix retail landmark has named two industry experts to its leadership team –
Joe Binder as General Manager and Ashley Tate as Marketing
Director.
Binder and Tate join the mall’s existing on-site team to
direct marketing and redevelopment efforts for the 1.3 million-square-foot
retail landmark, located on Interstate 17 between Peoria and Dunlap Roads in
Phoenix.
They will also help
guide the mall as it pursues local redevelopment and rezoning opportunities,
and welcomes a new Walmart Supercenter—the single largest capital investment in
Metrocenter Mall in decades.
The new Supercenter will be situated at the site of the
former, attached JCPenny outlet building, which has been vacant since 2007 and
which the mall will demolish to prepare for the construction of the Walmart
project.
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| Joe Binder |
A 14-year industry veteran, Binder specializes in property
management, operations, leasing, budgeting and staff management and
development.
He previously worked for Simon Property Group, where he
managed the Franklin Mills and Oxford Valley Malls in metro Philadelphia. Prior
to that, Binder served as General Manager for Pennsylvania Real Estate
Investment Trust, Wilmorite Mall Management, Inc. and Kravco Company.
Tate joins Metrocenter Mall from Charleston-based Ziff
Properties, Inc., where she led the firm’s in-house marketing department as
Marketing Manager and Social Media Coordinator.
At Metrocenter Mall, Tate is responsible for directing and
expanding event, promotion, community outreach and business/leasing development
efforts designed to reposition the mall, support tenant growth and provide a
superior shopping environment.
“Metrocenter is at an exciting crossroads,” said Warren
Fink, COO of Metrocenter Mall’s ownership entity, New York-based Carlyle
Development Group (CDG).
“The national retail market is in steady recovery, the City
of Phoenix has put its full support behind the redevelopment of our submarket,
the Walmart project is moving forward and we as a mall have made great strides
in reconnecting with our surrounding residents and businesses.
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| Warren Fink |
“We’re extremely pleased to have Joe and Ashley join us at
this critical stage and look forward to the leadership and creativity they
bring to the table.”
Binder and Tate join a team of existing Metrocenter Mall
on-site experts, including Senior Vice President of Leasing Anita Blackford,
Specialty Leasing Manager Jessica Theberge and the experience and resources of
CDG, a company who for more than 30 years has successfully revitalized
value-add real estate assets across the U.S.
Binder holds a Bachelor’s degree in Management from the
Wharton School, University of Pennsylvania. He is a former Officer in the U.S.
Navy, a member of the International Council of Shopping Centers (ICSC) and a
long-time supporter of the Boy Scouts of America.
Tate holds a Bachelor’s degree in Communication and
Information Science from the University of Kentucky. As an active ICSC member,
she has completed the Marketing I and II Institutes of the ICSC JTR Global
School for Professional Development and is preparing to take the certification
exam to become an ICSC Certified Marketing Director. Tate is also a member of
the Center for Women and the Charleston World Heritage Coalition.
For a complete copy of the company’s news release, please
contact:
Stacey Hershauer
focusAZ
Marketing & Public Relations
(480) 600-0195
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