Tuesday, October 27, 2020

Nadel Architecture + Planning Creates Design for 'Covid-Proof' 115,000-SF Neighborhood Center in Watts, CA

Freedom Plaza, 9901 South Alameda Street, Watts, CA

LOS ANGELES, CA –  Nadel Architecture + Planning, Los Angeles’ premier architecture and design firm, has completed architectural services for Freedom Plaza, a brand-new neighborhood center that is the retail element of the Jordan Downs mixed-use development in Watts, California, a city in South-Central Los Angeles.

 “Freedom Plaza is part of the inspiring redevelopment story of the Jordan Downs residential community and incorporates the rich heritage of the people of Watts in the architecture, artwork and amenities,” says Greg Lyon, chairman and principal for Nadel.

Greg Lyon

 “As L.A.’s leading architectural and design firm for the last 47 years, we are honored to have the opportunity to design a center that is destined to be an iconic piece of history for the Watts community.

 "The project, located just blocks away from the historic Watts Towers Art Center, closely aligns with our company’s expertise and values, and we are humbled to contribute to this watershed revitalization effort.”

 Developed by Primestor Development Inc., Freedom Plaza is the centerpiece of Jordan Downs, a 700-unit public housing apartment complex owned and managed by the Housing Authority of the City of Los Angeles (HACLA).

 The 105-acre, high-density community was recently transformed into a sustainable mixed-use master-planned village. Freedom Plaza features 114,431 square feet of retail space for stores and restaurants, as well as landscaped promenades and community gathering spaces.

 


“Jordan Downs is a critical new addition to Watts,” notes Lyon. “Originally, the residential community was built as housing for returning military personnel, which had morphed into drug-ridden projects in recent years.

 "As local architects and designers who are deeply rooted in our community, we are proud to be at the helm of bringing the retail element of this new development to fruition in a neighborhood that has been plagued with urban blight for years.”

 Contacts:

Alex Caswell / Lexi Astfalk

Brower Group

(949) 438-6262

acaswell@brower-group.com

 www.nadelarc.com.

 

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