Noble Investment Group Unveils Hyatt Regency Valencia in California

244-Room Hotel Offers Award Winning Service to the Los Angeles County/Santa Clarita Community

ATLANTA, GA–Privately held Noble Investment Group (“Noble”), a leading sponsor of private equity real estate funds and an integrated lodging and hospitality operating and development organization, has unveiled the ‘Regency’ designation for the Hyatt Regency Valencia and Santa Clarita Conference Center (top right photo) (“Hyatt Regency Valencia”).

Noble acquired the 244-room first class Hyatt Valencia in early 2008 and has since completed property upgrades and enhancements, completing the conversion to the ‘Regency’ designation.

The Hyatt Regency Valencia is integrated into the approximately one million square foot mixed-use development, Valencia Town Center.

The hotel is also home to the Santa Clarita Conference Center, the valley’s premier meetings and events venue, which features 16,000 square feet of exceptional meeting and event space including three outdoor garden areas overlooking the prestigious Valencia Country Club.

The Hyatt Regency Valencia is ranked among the top 20 properties in the Hyatt North American Region for Overall Guest Satisfaction and was recently recognized by the Santa Clarita Signal’s 2008 Reader’s Poll for being the Best Overall Hotel, having the Best Chef, and the Best Banquet and the Best Brunch experience.

“The Hyatt Regency Valencia has had longstanding success through their dedication of providing the very best hotel and event experiences for their guests and the community of Santa Clarita,” said Paul Burke, (bottom left photo) a Noble principal and executive vice president, operations.

“The recognition by the Santa Clarita Signal coupled with the Regency designation from Hyatt Hotels further solidifies the hotels outstanding reputation in the marketplace.”

Contacts: Chris Daly, Vice President, Daly Gray Public Relations, ph: 703-435-6293
Bonnie Herring, Noble Investment Group, 404-262-9660, bonnie.herring@nobleinvestment.com

Noble Investment Group Starts $9M Renovation and Addition at Kansas City Marriott Country Club Plaza

ATLANTA, Ga. – November 11, 2008 –Privately held Noble Investment Group (“Noble”), a leading sponsor of private equity real estate funds and an integrated lodging and hospitality operating and development organization, today announced the launch of the $9 million comprehensive renovation of the Kansas City Marriott Country Club Plaza (top left photo) in Missouri.

Noble acquired the hotel in March of 2008 and has designed an overarching renewal of all guestrooms, meeting and event space, food and beverage outlets, as well as all public areas.

“The completion of these planned physical enhancements to the entire hotel will enable our dedicated team of hospitality professionals at the Kansas City Marriott Country Club Plaza the ability to provide their guests with a memorable luxury experience,” said Bob Morse, (middle right photo) Noble’s managing principal and chief operating officer.

The $9 million renovation will include the creation of the Marriott Great Room, an ideal spot for guests to engage in small work groups, gather in a casual dining experience or socialize and unwind in an inviting, comfortable, living-room atmosphere.
The Great Room concept was designed to provide intimate social zones, virtually enabling guests to tailor the use of the space to suite their own needs, much as they would do in their own homes.

CONTACTS:

Chris Daly, Vice President, Daly Gray Public Relations, 703 435 6293, chris@dalygray.com
Bonnie Herring, Noble Investment Group, 404-262-9660, bonnie.herring@nobleinvestment.com

Raleigh Marriott City Center Celebrates Grand Opening

New 400 room luxury hotel features Posta Tuscan Grille, Bar Posta and a Starbucks Coffee Store

RALEIGH, N.C., Aug. 27, 2008- Privately held Noble Investment Group (“Noble”), a leading sponsor of private equity real estate funds and an integrated lodging and hospitality operating and development organization, today celebrated the grand opening of the 400-room Raleigh Marriott City Center (top right rendering) located at 500 Fayetteville Street and attached to the new 500,000 square foot Raleigh Convention Center.

The Raleigh Marriott City Center brings four-star luxury accommodations to the heart of the city’s urban core and is a key component of a vibrant new dining and entertainment district within the $1 billion renaissance of Raleigh’s city center.

The hotel’s inviting, grand lobby was designed to be the living room of the Raleigh and Wake County communities where guests can relax and unwind as they gather to enjoy the culinary creations of acclaimed chefs Marco and Gianni Betti’s Posta Tuscan Grille and neighborhood gathering spots, Bar Posta and Starbucks Coffee.

“We are very pleased and excited to have this prominent new Marriott in the heart of Raleigh’s city center,” said J.W. Marriott, Jr. (middle left photo), chairman and CEO of Marriott International, Inc.

“Noble Investment Group is an award winning partner of Marriott and we congratulate them on bringing this spectacular hotel to life for all residents and visitors to the Raleigh and Wake County areas.”

“Four years ago, we set out to determine the lasting future of our city’s downtown core, and as a result of an enormous amount of passion and commitment, today we celebrate the completion of an important anchor for that vision,” said Raleigh Mayor Charles Meeker. (middle right photo)

“The Noble organization has been an extremely valuable partner to us and delivered a magnificent hotel that will prove to be a great enabler to the success of the new Raleigh Convention Center and tourism in our region. The Raleigh Marriott City Center is a perfect example of how the public and private sectors can work together to realize goals of great significance to our community.”

“The commitment of this community’s leaders to make Raleigh a hub for world-class business, a prominent center for arts and culture, a destination for meetings and conventions, and a thriving place to live, dine and play, has fostered a remarkable transformation of this vibrant city,” said Mit Shah, (bottom left photo)senior managing principal and chief executive officer for Noble. “We are proud to be an integral part of this community and believe that our investment will bring a new level of hospitality and amenities that will continue to galvanize the landscape of Raleigh’s city center.”

CONTACTS:

Bonnie Herring (404) 262-9660
Bonnie.herring@nobleinvestment.com

Heather Freeman (800) 987-9806
Heather@Heatherfreeman.com

Tom Drew (919) 452-6190
Tdrew@501csolutions.com

Roger Conner (301) 380-5605
Roger.conner@marriott.com

Jerry (jerry@dalygray.com) or Melanie (melanie@dalygray.com)

Noble Investment Group Announces Leadership Team for the New aloft Charlotte Uptown

Hotel Unveils Pre-Opening Website and Hotel Blog

ATLANTA, GA, July 25, 2008- Privately held Noble Investment Group (“Noble”), a leading sponsor of private equity real estate funds and an integrated lodging and hospitality operating and development organization, today announced the appointment of the team of hospitality professionals that have been selected to oversee the day-to-day leadership of the New aloft Charlotte Uptown at the Epicenter, (middle left and above centered photo) Charlotte, North Carolina.

Opening November 1st, 2008, the aloft hotel is located in the heart of uptown Charlotte and is vertically integrated above retail and office into the new, $275-million mixed-use Epicenter complex.

“Uptown Charlotte is a dynamic and fast growing area in the southeastern United States, and our location amongst first class dining, office, sports and retail is both convenient and attractive to business and leisure travelers,” said Mit Shah,(top right photo) Noble’s senior managing principal and chief executive officer.

“We have selected a dedicated team of service-focused Noble professionals to lead the hotel and drive our mission of becoming an intricate part of the Charlotte Uptown community.”

Rob Cote (middle left photo) has been regional director of operations for a portfolio of Noble hotels for the past five years and has assumed the general manager leadership role for the aloft Charlotte Uptown.

Rob’s career spans 32 years in the hospitality industry, including a distinguished career with Marriott International for 15 years with the brands Courtyard, Residence Inn, and Fairfield Inn, where he earned multiple performance awards. He began his career in Washington, D.C. at the JW Marriott and Crystal City Marriott and opened the Fairview Park Marriott as director of room operations. Rob has been in the Carolinas for 12 years and calls Mooresville, N.C. home.

Carolyn Cudd (bottom right photo) has been named director of sales and marketing for the aloft. For the past five years, Carolyn has excelled as an area director of sales for a portfolio of Noble hotels affiliated with Marriott. During her career, Carolyn has received 9 accolades in recognition of her superior sales and marketing leadership and execution. She is actively involved with Meeting Planners International, Charlotte’s Hotel Tourism Authority and was previously president of the Forsyth County Tourism Alliance in Winston-Salem, N.C.

Gloria O’Hal has assumed the position of sales manager for the aloft. Gloria began her career with Noble in 2002 as a sales manager. Gloria has over 20 years of experience in the hospitality industry and is currently a member of Meeting Planner’s International, HSMAI and PWA.

“Today’s traveler is becoming increasingly web savvy, and the Charlotte aloft Uptown has developed a hotel specific pre-opening website and hotel blog to engage guests in the unique, aloft experience,” said Rob Cote. “Our hotel website will provide guests the ability to view 360 degree photo tours of the hotel, as well as submit a request for proposal for meeting and event bookings. Our hotel blog will enable guests to received additional information about the team, the hotel and the area, in a social network format.”

This urban-influenced, modern and vibrantly designed aloft hotel features loft-like guest rooms, a buzzing bar scene at w xyz bar in the open lobby, an urban-inspired 24/7 pantry re:fuel, and industrial elements throughout the hotel speak to the needs of today’s highly social, self-sufficient traveler.

Guestrooms feature the ultra comfortable signature bed; an oversize spa shower; custom amenities by bliss© spa, and more. The plug ‘n play connectivity center charges all guest electronics and links to the 42” plasma TV to maximize work and play.

Guests stay connected with complimentary, hotel-wide wireless internet access. The hotel is within easy access of the Bank of America Stadium, Charlotte Arena, Wachovia Financial, Ernst & Young, Deloitte & Touche, Pricewaterhouse Coopers as well as retail outlets and restaurants.

Connect with the Charlotte Aloft online –
http://www.aloftuptowncharlotte.com/ – Pre-opening Websitehttp://charlottealoftuptown.blogspot.com/ - Hotel Blog
www.alofthotels.com/charlotteuptown - Brand Website

Media Contacts:
Chris Daly Daly Gray Public Relations, 703 435 6293, chris@dalygray.com

Bonnie Herring Noble Investment Group404-262-9660

bonnie.herring@nobleinvestment.com

http://www.nobleinvestment.com/

Noble Investment Group Acquires the Hyatt Regency Valencia and Santa Clarita Conference Center in Los Angeles County

Acquisition Marks Noble’s Twelfth Value-Add Investment in Current Private Equity Fund

ATLANTA, GA--Privately held Noble Investment Group (“Noble”), a leading sponsor of private equity real estate funds and an integrated lodging and hospitality operating and development organization, has acquired the Hyatt Regency Valencia (middle left photo) located in a planned community within Los Angeles County, California that is ranked among the top 25 places to live in the U.S. by CNN/Money magazine.

The 244-room first class Hyatt Regency Valencia is integrated into the approximately one million square foot mixed-use development, Valencia Town Center,(above centered photo) which serves as the community focal point for business, shopping, dining and entertainment in the vibrant Santa Clarita Valley.

The Hyatt Regency Valencia is home to the valley’s premier meetings and events venue, the Santa Clarita Conference Center, (bottom right photo) which features 16,000 square feet of exceptional meeting and event space including three outdoor garden areas overlooking the prestigious Valencia Country Club.

Noble will operate the hotel under a long-term license agreement with Hyatt Hotels Corporation. The investment marks the company’s twelfth acquisition in the Noble Hospitality Fund, LLC, the organization’s current, fully discretionary private equity real estate fund.

“Noble continues to execute our investment strategy to acquire and develop premium branded hotels in top markets throughout the United States where we can add value through a combination of our operating and development core competencies,” said Mit Shah, (top right photo) Noble’s senior managing principal and chief executive officer.

“The acquisition of this first-class hotel in the strong west coast market of Valencia is a great example of Noble’s investment strategy enabled by the strength of our organizational platform as we were able to secure the opportunity, perform real-time due diligence and close the transaction in a total of six weeks,” said Rodney Williams, (bottom left photo) Noble’s managing principal and chief investment officer.

“Our team will now focus on increasing market share, revenue and profitability through the combination of the completion of the planned physical enhancements in conjunction with our process based, balanced scored operational framework.”

The Hyatt’s spacious guest rooms feature upscale amenities and finishes, including the new Grand Hyatt bed, i-home systems, high-speed internet access and majestic views of the surrounding Santa Susana and San Gabriel Mountains. A double-sided fireplace highlights the Hyatt’s outdoor heated swimming pool, whirlpool, and sundeck area, set in an alluring resort style courtyard overlooking a picturesque golf course backdrop.

Located in Los Angeles County, the Hyatt Regency Valencia easily accessible to downtown Los Angeles, San Fernando Valley, and Ventura and is only a mile and a half from Six Flags Magic Mountain and Hurricane Harbor Water Park.

Media Contacts:
Chris Daly, Daly Gray Public Relations, 703.435.6293, chris@dalygray.com

Bonnie Herring, Noble Investment Group, 404-262-9660, bonnie.herring@nobleinvestment.com

Hilton Birmingham Perimeter Park Announces Property Wide Renovation

$6.5 million of Upgrades Checking in This summer to Further Enhance the Guest Experience

ATLANTA, Ga.-June 30, 2008- Privately held Noble Investment Group (“Noble”), a leading sponsor of private equity real estate funds and an integrated lodging and hospitality operating and development organization, today announced the launch of a $6.5 million dollar substantial renovation to Noble’s 8- story full-service Hilton Birmingham Perimeter Park (top right photo).

The renovation will include full upgrades to all of the Hilton’s 205 guestrooms, 10,000 square feet of event and meeting space and is scheduled for completion in October of this year, as the hotel prepares to celebrate 25 years of iconic service in Birmingham, Alabama.

"This is an exciting time for all of us at the Hilton Birmingham Perimeter Park as we reach the 25 year mark of being an intricate part of our community,” said Mohammad Nilieh, the Hilton’s general manager. “The hotel will remain open during the extensive $6.5 million dollar renovation as the Noble development team, among the very best in the industry, is committed to ensuring our guests experience minimal impact during the renovation.”

“The Hilton Birmingham Perimeter Park has been a strong partner with the CVB for many years,” said James H. Smither, president of the Greater Birmingham Convention and Visitors Bureau. “Their multi-million dollar renovation will bring even more appeal to the group of hotel properties along the 280 corridor. We congratulate the Hilton on 25 years of adding ‘the spirit of hospitality’ to our community.”

Media Contacts:

Bonnie Herring, Noble Investment Group, 404-262-9660 bonnie.herring@nobleinvestment.com

Chris Daly, Vice President, Daly Gray Public Relations. ph: 703-435-6293, chris@dalygray.com

Noble Investment Group Acquires AmeriSuites in Chicago/Schaumburg

Hotel will Undergo Major Transformation and Re-Open as Hyatt Place Chicago/Schaumburg

ATLANTA, GA – April 14, 2008 – Privately held Noble Investment Group (“Noble”), a leading sponsor of private equity real estate funds and an integrated lodging and hospitality operating and development organization, today announced the acquisition of the AmeriSuites (photo above) in Schaumburg, Illinois.

The investment marks the company’s eleventh acquisition in Noble Hospitality Fund, LLC, the organization’s current fully discretionary private equity real estate fund.

The 126-room hotel is located in Schaumburg, a major suburb in the northwest corridor of Chicago and the largest center for economic development outside of the city. The hotel will undergo a comprehensive $5 million dollar repositioning and re-open as Hyatt Place Chicago/Schaumburg later this year.

“Noble’s organizational competencies continue to allow us to source and execute investment opportunities throughout a wide range of lodging segments from resorts and full service hotels to those in the select service category,” said Rodney Williams, (top right photo) Noble’s managing principal and chief investment officer. “The common denominator continues to be our consistent investment strategy through our value-added approach.”

“This opportunistic investment allows us to acquire a well located, quality asset and quickly grow revenue market share and profit margins through a combination of our comprehensive conversion to the Hyatt Place brand and the execution of Noble’s property management team,” said Benjamin Brunt, a Noble principal.

In rebranding the hotel to a Hyatt Place, substantial property improvements will be made throughout all guestrooms, public areas and meeting space. The traditional guest lobby will be reconfigured into the Hyatt Place Gallery, a warm, inviting space where guests can work, relax or socialize. Here guests will find self- service kiosks, a coffee, beer and wine bar, an e-room with two public computers and a printer, and Guest Kitchen offering freshly prepared meals available around the clock.

Guestrooms will feature a state-of-the-art media and work center complete with 42”flat-panel HDTVs, contemporary decor, stylish furnishings, and the Hyatt Grand Bed™. Complimentary Wi-FI will be offered through the hotel. Hyatt Place Chicago/Schaumburg will join more than 110 Hyatt Place hotels that have already opened to rave reviews from guests.

About Noble

Noble Investment Group sponsors a series of private equity real estate funds and is an integrated operating and development organization that specializes in making value-added investments in hotels and resorts throughout North

America.

An award winning operator of more than 8,000 hotel and resort guest rooms, convention and conference centers with approximately 1,000,000 sq. ft. of meeting space, as well as championship golf, day and resort spas, upscale restaurants, and branded retail coffee stores,

Noble and its predecessors have realized superior risk-adjusted returns while acquiring and developing over $2 billion in lodging and hospitality assets. Noble’s current discretionary private equity fund represents $310 million of equity commitments, and allows the organization the ability to invest more than $1 billion in lodging-related assets. http://www.nobleinvestment.com/.

CONTACTS:

Chris Daly
Vice President
Daly Gray Public Relations
ph: 703-435-6293

Bonnie Herring

bonnie.herring@nobleinvestment.com

404 262 9660

Noble Investment Group Acquires the Kansas City Marriott-Country Club Plaza Hotel

Acquisition Consistent with Noble’s Value-Added Investment Strategy

ATLANTA, GA- March 27, 2008 – Privately held Noble Investment Group (“Noble”), a leading sponsor of private equity real estate funds and an integrated lodging and hospitality operating and development organization, today announced the acquisition of the 295-room Kansas City Marriott—Country Club Plaza in Kansas City, Missouri.

The hotel will undergo an $8.8 million comprehensive renovation to all guestrooms, meeting space and public areas and will be operated by Noble under a long-term license agreement with Marriott International. The investment marks the company’s tenth acquisition in Noble Hospitality Fund, LLC, the organization’s current fully discretionary private equity real estate fund.

“Notwithstanding the major dislocation in the capital markets, our fund team continues to source and execute strong investment opportunities where our operating and development teams can use their core competencies to create value,” said Mit Shah, (photo top right) Noble’s senior managing principal and chief executive officer.

The 19-story hotel is located approximately four miles south of Downtown Kansas City in the renowned Country Club Plaza district. Home to the region’s most established high-end retail, commercial and residential area, Country Club Plaza is the sophisticated center of Kansas City's dining, shopping and cultural scene. The hotel boasts 16,000 square feet of meeting space, including a 42-seat amphitheatre, two concierge levels, Main Street Grill, lobby lounge, executive business center, fitness center and indoor swimming pool.

“The acquisition of this first-class hotel is not only consistent with Noble’s investment strategy, it also represents the strength of our discretionary fund platform, as we were able to secure the opportunity, perform due diligence and close an all-cash transaction in a total of six weeks,” said Rodney Williams, (photo at left) Noble’s managing principal and chief investment officer.

“Our team will now focus on increasing market share, revenue and profitability through the combination of the completion of the planned physical enhancements to all guest rooms, meeting space and food and beverage outlets in conjunction with our process-based, balanced scored operational framework.”

The $8.8 million dollar renovation will begin this year and will result in substantial property improvements to all guestrooms, ballroom and meeting space, as well as public areas to include Marriott’s “Great Room,” which will provide a comfortable living room atmosphere and an ideal spot for guests to gather and socialize.

About Noble

Noble Investment Group sponsors a series of private equity real estate funds and is an integrated operating and development organization that specializes in making value-added investments in hotels and resorts throughout North America.

An award winning operator of more than 8,000 hotel and resort guest rooms, convention and conference centers with approximately 1,000,000 sq. ft. of meeting space, as well as championship golf, day and resort spa’s, upscale restaurants, and branded retail coffee stores, Noble and its predecessors have realized superior risk-adjusted returns while acquiring and developing nearly $2 billion in lodging and hospitality assets.

Noble’s current discretionary private equity fund represents $310 million of equity commitments and the organization expects to invest more than $1 billion in assets during the next two years. http://www.nobleinvestment.com/

MEDIA CONTACTS:

Chris Daly
Vice President
Daly Gray Public Relations
ph: 703-435-6293:
chris@dalygray.com

Bonnie Herring
Noble Investment Group
404-262-9660
bonnie.herring@nobleinvestment.com